For the Gourmet product team
Gourmet
Studios
Your work, made visible.
It's your story, that's the hero. You already do the hard part. We turn it into the most powerful content this brand has. Here is how, and exactly what you get.
The problem
Your best work is invisible.
Excellence: You source it, test it, reject what is not good enough, and perfect the rest. Then it vanishes behind a label on a shelf. This is not marketing. It is respect for the work, made visible.
Excellence:
It's in the Gourmet DNA
Here is the fix.
Three parts.
Gourmet Studios turns your development work into content that proves your excellence, builds the brand, and helps your products win. You do not change what you do. We make it visible, beautiful, and measurable.
The Origin Films.
What it is
Your sourcing decisions, told as cinema. The grower, the maker, the years of mastery behind a single bottle, filmed at the source by a real filmmaker.
What you get
Proof of your standards that a competitor cannot fake and cannot afford. Often funded by the supplier, so it pays for itself. Branded, never bought: a maker can pay to be filmed, never to be chosen.
The Lifestyle Kitchen.
What it is
Your recipes and the journey of new products, filmed as warm, aspirational home life in a beautiful modern Egyptian kitchen, led by discerning everyday Egyptians. Not a lab. Not a demo. Lifestyle.
What you get
Your expertise, made desirable, in a form people want to watch and share.
Why we changed our labneh
The 15-minute dinner that tastes like Sunday
How we choose a good olive oil
Reach, and proof.
What it is
Every piece cut for how people actually watch. Short on social, long on YouTube, live in your stores.
What you get
Real reach to your exact customer, and a clear AES score showing exactly what landed.
Short, on social
Cut for the scroll. Reach and discovery.
Long, on YouTube
The full story. Depth and trust.
Live, in your stores
On screen where the decision happens.
The deliverables
What you get, every quarter.
- 6
Origin Films
Cinematic supplier documentaries.
- 12
Recipe and Test Kitchen videos
The Lifestyle Kitchen format.
- +
Social cut-downs of every film
Vertical edits for Instagram and TikTok.
- +
In-store screen edits and a quarterly AES performance report
Silent looping edits for stores, plus the numbers.
Serious people,
filmed beautifully.
On screen, your own product developers and relatable, discerning Egyptians. Behind the camera, Youssef El Deeb, pioneer of Arab food television, as producer and guardian of the standard. Nothing airs until it meets the bar.
We do not sell food. We honor the people who get it right.
What every film proves about you
References
The look we are chasing.
The Test Kitchen (rigor and craft)
The Whole Foods feel (warm, lifestyle)
The Origin Films look (cinematic beauty)
Nothing assumed. Everything measured.
0
Brand Surges delivered
0.00%
Average engagement vs a 3.1% benchmark
0%
Organic, no paid spend
0%
the floor, or we redo it
In short.
You do brilliant work that no one sees. Gourmet Studios makes it visible, in three parts: the Origin Films, the Lifestyle Kitchen, and reach you can measure. You keep developing. We make it famous.
You spend your life getting it right. Let people see that you did.
Give away the recipe. Keep the kingdom.
Youssef El Deeb, Founder, Aklopedia. aklopedia.com
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